Promoting this lifestyle.

Many people set goals in order to feel better and to improve their selves as an individual. Losing weight is the number two goal for a New Year’s Resolution.

A couple of years ago Subway was famous for one particular person losing weight. This individual’s name is Jared Fogle. Yes we all know who Jared is he is the famous Subway guy. He weighed over 400 pounds and lost over 245 lbs pounds. He is known for his significant weight loss, known as the Subway diet. He was constantly on many of the Subway commercials promoting this kind of lifestyle. If you go to a subway now there are even calories are the napkin comparing their foods to McDonalds. This is to show you which type of food is better for you.

And in this youtube clip the woman states that one of the hardest things about losing weight is getting started. I feel that people do have motivation but to find the time to exercise and eat healthy is another story. Sometimes it can be hard to find time when it is between work, parents running their children around for various practices for school, homework, and among many other things that occur in someone’s life. For many, after a long hard day it is a lot easier to stop at a fast food restaurant and place an order through the drive thru that is high in calories than to stop at a place where it doesn’t have a drive thru. Each and every day we have that choice to eat healthy and to watch what we eat. 

Subway is promoting a certain kind of lifestyle. The lifestyle of be healthy and happy. This lifestyle allows you to still eat out but in a healthier way. Subway uses a real life human being to show it is possible to lose the weight and to eat their healthy sandwiches. By seeing Jared in the subway commercials, this begins to make you think it is possible to lose the weight you want to, just by eating subway.

Brands

Nike is one of the major companies in retail. Nike is one of the most successful companies when it comes to clothes such as shorts, shirts, socks and shoes. When Nike first started ads for Nike would have the Nike check and the saying “Just Do It”. This was the saying they carried over the years. Now, since Nike has become so successful and popular, they do not need to have the saying “Just Do It” anymore. Instead, you only see the Nike swoosh because when people see that swoosh they know to connect that with Nike. Nike has made the swoosh its trademark of the company. 

First, one of Nikes major successes is the shoes. They are very popular to most people. People want to buy the Nike shoxs because everyone has them. Sometimes in high school kids can be very cruel and be made fun of just because they do not have the right brand of shoes.  Most people are not looking to buy companies such as New Balance or Adidas. They want to buy these Nike shoes because of the style and the look of them. These shoes are more expensive than normal shoes, but people still buy these shoes because of the popularity, the appearance of them and what others will think. 

 

Nike also sponsors many different athletes from all different sports. This is good for the company because it gets the name out to many people and also increases the popularity of the company. For example, Nike sponsors Michael Jordan. People who like Jordan are most likely going to buy Nike clothing just so they can wear the same brand as their favorite athlete. This is why Nike sponsoring athletes and these sponsors can really help the company grow. Along the same lines, Nike also is sponsored by some college sports teams, such as Penn State (when dealing with the football jerseys). This is just another way why Nike has become one of the premier companies of its industry.

The Adventure

In class we were asked to find a TV show, magazine, movie, or some kind of media that adequately depicts our life or community. After long thought, the movie “Adventureland” came to mind.
 

This movie is set in 1987. James Brennan played by Jesse Eisenberg plans on attending Columbia University for graduate school in the field of journalism. When his parents tell him they won’t be able to help him financially, James must find a summer job. His hometown is Pittsburgh, Pennsylvania . He starts to apply to local companies and businesses, but finds himself working at a local amusement park, called Adventureland. “Adventureland” was filmed at Kennywood Park.



 Since  the Summer of 2007 I have worked at Kennywood Park. When I watched this movie to me it was very funny because it depicted some of my life adequately at Kennywood Park  Whether it was dealing with guest complaints, workers, or just Kennywood itself. Just like this movie I got a job for the summer at an Amusement park in hopes of saving and making extra money. I did not realize my whole summer would be devoted to this park. My Summer consisted of working 12 hour days for 6 days a  week. You do the math, basically that shows how I spent my summer at Kennywood Park.  I feel if you have ever worked at Kennywood or any other amusement park the movie pertains to you. Sometimes you may hate your job but you start to realize its an experience that helps you grow as a person and you always get to meet new people and those people make your job that much better.

Gossip

What celebrity is famous for being famous and recently got married (Kim Kardashian)? What celebrity couple recently is getting a divorce (Will Smith and Jada)? These were some of the questions that were asked during one of my communication classes. Many of the students knew these answers or were very familiar with these particular questions.

However; the next set of questions was a bit difficult. These questions were about politics and also included some questions regarding our college.  Many did not know or couldn’t remember our chancellor’s name.

So why is it that we know more about celebrities than politics? To me it is kind of funny because depending on who get elected for governor or our state senators it could affect our live. Politicians could change our country and can have an impact on us. There is just something about hearing gossip especially when it deals with people’s lives that are always in the spotlight. Many times it is more exciting to hear about celebrities. To me politics are just plan boring.

Beyonce is pregnant. Lindsay Lohan has a crush on Chris Brown. Now does this really affect us personally?  No, this does not affect us this is just celebrity gossip and to keep us entertained for the day. And how long did people talk about the “Royal Wedding” ? Maybe you didn’t watch the wedding on TV but you knew about this.

The only time you hear about politicians is if there is something scandalous due to irresponsibility and if and only if this gossip is worth talking about. When you Google Bill Clinton the search bar automatically comes up with Monica Lewinsky. In 2008, Sarah Palin was running for Vice President, her 17 year old daughter (Bristol Palin) was pregnant.  The gossip was more about Bristol Palin than Sarah Palin running in the election.

You can easily name off the top of your head of how many magazines talk about celebrity gossip but can you name how many magazines are dedicated to politics? Magazines dedicated to celebrities such as people, us magazine, star magazine, and OK!. Some websites include for celebrity gossip are Perez Hilton, TMZ and the Hollywood gossip. TV Shows there are many regarding the gossip, any show that is on MTV, TMZ, E!, the soup, and VH1.

To tell you the truth I really can’t name any websites, magazines, or TV shows that deal with politicians. Can you?

Media never hides

Without realizing it, media plays a huge role in everyone’s life including mine. Many of us have computers (internet), advertisements, television and so much more within and around our lives. In my life media plays a significant role. As I type this, in the background I hear a television that is on which involves a movie and along comes commercials with many advertisements.

I feel I consume and create media messages. By consuming messages I take in what I hear or read in the newspaper and sometimes it does affect me. By this I mean, if I hear about the newest trends or any other messages, I might be influence by these comments that I hear. I create messages by what I wear or say. On an average day everyone is basically a walking billboard. When I say a “walking billboard” it means the brand of clothing we are wearing or even the accessories we have on. Earlier today I was an advertisement for Kennywood Park. Since we live in a technology world, media is in our everyday life. Whether we want to believe it or not we cannot get away or take a break from media. 

My major is corporate communication, this class that I am taking; I hope to have a better understanding of mass media in what it all pertains. Communication classes are a necessary because no matter what job you have or will have in the near future, it is always a positive and will benefit me, it’s NEVER a negative.

Mass Media Influence on Today's Society